Designing a better food label (video)
Food labels can be confusing, but graphic designer Renee Walker aims to change that. Putting the focus on ingredients, she shows SmartPlanet how she's created a new design.
Food labels can be confusing, but graphic designer Renee Walker aims to change to that.
Walker says most food labels now are complicated and give people too much information. So she set out to create a design that is more visual and graphic, and one that focuses on ingredients. That could in turn lead to healthier eating habits, says Walker.
In this video, she shows SmartPlanet her designs that she's based on blocks of color, with bigger blocks indicating the major ingredients in the food and brighter colors signifying the ingredients that more natural.
This video first appeared at SmartPlanet under the headline "Creating a smarter food label."