Denton on the Yahoo/Gawker break-up

Nick Denton, the publisher of Gawker Media, posted on Wednesday the "bald truth" on his blog about his company's recent split with Yahoo.

Gawker Media owns the blogs Gawker, Gizmodo, Wonkette, Lifehacker and Defamer, which Yahoo News sometimes drew upon for content.

Denton said that Gawker Media is "letting our content partnership with Yahoo lapse" and that "the break-up was mutual." The Yahoo partnership resulted in a lot of publicity for Gawker, but little in the way of visits to the site, said Denton. He added that the parting of ways had nothing to do with Yahoo's recent finances or general content disputes. (Some of the Gawker blogs that Yahoo had a deal to draw from were of a tabloid nature.)

"Yahoo execs, while they occasionally made their displeasure known, never pressured us to remove a post. They were considerably more sanguine, at least in public, than their supposedly worldly counterparts in traditional media," said Denton.

In early July, Denton completed an overhaul of his blog sites that included the reassignment or replacement of several editors from Manhattan gossip blog Gawker, gadget blog Gizmodo, and the travel blog Gridskipper, The New York Times reported.