Michael Dell says he aims make his company "carbon neutral" in 2008, according to an article in The Wall Street Journal.
The computer giant is looking to zero-out its carbon emissions through a number of initiatives, such as offering small businesses and consumers curbside recycling of their old computers, stuffing small recycling bags with free postage into new printer-ink cartridge boxes, and operating a "Plant a Tree for Me" program. Companies implementing carbon-neutral programs can adopt pollution- and energy-management practices in their own operations and/or purchase carbon-reduction credits from other businesses, which, in turn, offset the level of pollution their products or services generate.
Dell apparently is of the same mind as Will Wynn, the mayor of the company's hometown, Austin, Texas. The city is taking steps to slice its greenhouse emissions by developing sustainable-energy practices in a state known for industries heavily reliant on fossil fuels.