Dell launched its new flagship gaming rig, the XPS 730 H2C, this morning, which sees the mass-market PC vendor acting like a boutique gaming shop. The system includes high-end touches throughout, from a factory overclocked (a first for Dell) quad-core chip and overclocked memory to a unique cooling system and support for Nvidia SLI and ATI Crossfire graphics. It all adds up to a very interesting and powerful configuration but--surprising for a Dell system--it carries a less than competitive price. Read Rich Brown's in-depth review for the full story. PC Magazine has a review up, too, and had a similar conclusion.