Dell has begun selling HDTVs from Sony on its Web site alongside its own Dell-branded TVs.
Shoppers looking for 46-inch or 40-inch LCD televisions on Dell's site will be able to purchase Sony's Bravia models. For example, the 40-inch KDL-40V2500 is listed on Dell's site for $2,199, less than it costs on Best Buy's Web site.
Dell, like most other PC companies, has been selling flat-screen televisions for several years. But also like those other companies, it hasn't had nearly as much success as it would have hoped. Dell is ranked 24th in the global market for LCD and plasma TVs, according to research from DisplaySearch.
Dell will add products from other makers over time, spokesman Bob Pearson told Bloomberg. The company's in turnaround mode following the sudden resignation of Kevin Rollins and the reappointment of Michael Dell as CEO, and hopes to boost its sales to consumers over the next few years.