Dell says it with flowers

The romantics in Round Rock are growing their flower delivery support business.

Dell says it is supplying about 25,000 Teleflora florists around the world with either a PowerEdge server or OptiPlex desktop computer coupled with a Dell laser printer to help the companies with point-of-sale (POS) and wire services.

A large percentage of the computers will include florists' software images and be pre-loaded with applications from Teleflora so they can get up and running as soon as the Dell box arrives.

This is not the first time Dell has supplied technology for the rose and carnation set.

Back in 1998, Dell inked a deal with 20,000 FTD-certified florists to supply hardware, installation, training and service.