Dell adds another retail partner, this time in India

The PC maker continues its push to expand its retail relationships and emerging market strategy.

Dell notebooks will be available in retail stores in India for the first time, the company said Tuesday.

The company hinted that it would make this move last week, saying it planned to increase its presence in China and India , two of the world's biggest emerging markets for computers. Dell already has a relationship with one of China's largest retail chains, Gome.

Inspiron
Some Inspiron notebooks will be sold through Indian retailer Croma. Dell

In the announcement, Dell said it plans to offer Inspiron desktops and notebooks, and XPS notebooks through Indian electronics outlet Croma. Dell has a presence in India, but prior to this announcement, only via direct sales channels where customers could call or order a PC online.

The move to make its PC available in retail stores follows a strategy the company began laying out almost a year ago when it first announced it would offer some PCs through Wal-Mart and Sam's Club. Since then the Texas PC maker has added U.K. electronics retailer Carphone Warehouse, Bic Camera in Japan, Gome in China, Staples, and Best Buy.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

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