But unlike previous competitive cycles, this time around the entrenched suppliers are eyeing the threat posed by a growing number of open-source alternatives, particularly on the low end.
Market leader Oracle fired its latest salvo on Monday when it released, an upgrade to its "grid" database that adds better security and management.
Oracle, IBM and Microsoft are releasing major upgrades of their databases with advanced features, as a handful of open-source companies try to enter the low end of the market.
The entrenched database vendors are focusing on automation, simplicity and management features to stave off competition from upstart open-source companies.
The company intends to begin an "open beta" program in August or September for Viper, which is now being tested with a small number of customers, according to an IBM representative.
Meanwhile, Microsoft will make its delayedgenerally available on Nov. 7.
Combined, Oracle, IBM and Microsoft last year garnered more than, according to market researcher IDC.
But despite the big three's commanding presence, several upstart database companies are making a go at the relational database industry, counting on open-source products and business models to lure away customers.
Open-source database company, to about $25 million. Meanwhile, since the beginning of this year three companies--
The entrenched players are not suffering massive revenue loss to these open-source start-ups. Oracle, in fact, highlighted database and database add-on sales in its report last month.
But the effects of open-source pricing and products are already being felt, according to Noel Yuhanna, an analyst at Forrester Research.
"The pressure is on and is starting to build up," Yuhanna said. Established database vendors "will be lowering prices in large deals, probably offering more discounts just from the pressure of open source."
Typically, open-source companies charge corporate customers for