Data maps mobile civil war between Android, iOS
New report finds Android dominates the Sun Belt, while New England can't get enough iOS. Meanwhile, BlackBerry still controls our power corridors.
Here in the hot, rugged Southwest, we don't take too kindly to all y'all northern Yankee iPhone types... or at least that's the narrative the folks at mobile ad firm Jumptap discovered in data about which smartphone OS is most popular by region. It shows that the Mason-Dixon line still serves as a pretty accurate geographical divider for our nation's latest internal division--iOS fanbois vs. Android devotees.
The data (PDF) shows strong ties to Android in the South and Southwest, while those in the Midwest and Northeast lean toward iOS. Sunny California, Texas, and Florida are among the hot spots for Android use, while picturesque New England absolutely adores iOS.
Meanwhile, New Yorkers are still hanging on to their BlackBerrys, as are folks in the states surrounding the nation's capitol, but the battle lines for the new war between North and South have clearly been drawn by the top two mobile OSes.
Despite its California roots, iOS has yet to heed the advice to "Go West, Young Man," according to the data. The only state in the contiguous 48 west of Kansas City with a preference for Apple is Montana. Conversely, Android has tiptoed all the way across the Rust Belt to the Atlantic, dominating in Ohio, Pennsylvania, New Jersey, and Delaware. Not to be outdone, iOS has entrenched itself behind enemy lines in the prime vacation destination of Hawaii.
The data comes from 83 million unique users on Jumptap's mobile ad network. It also shows that Android is No. 1 in terms of overall market share, with iOS a close second, but ads on iOS have a significantly higher click-through rate than Android.
Digging deeper into the state-by-state data, it's clear the battle for smartphone hearts and minds isn't done yet. A handful of neutral states--New Mexico, Nevada, Oklahoma, Tennessee, Georgia, North Carolina and Alabama--could easily turn the tide of the war with a strong southern push from Apple.
Truth is, it won't matter much who wins the war or which states turn Android-orange or iOS-blue. Even if this does one day become a United States of Apple, you can be darn sure plenty of people will still be flying the Android flag on the back of their Harleys and the mud flaps of their trucks.
And just to be painfully clear and head off the flame war at the pass, I'm not saying Android users support slavery or that Apple users are against states' rights. If anything, everyone knows that it's the other way around. Kidding!
Update, 12:08 p.m. PT: to indicate that Eric Mack had a moment of geographic confusion and miscounted the number of states shown on the map West of the Mississippi that are iOS-dominant. In fact, there are four. Eric would like to apologize for reinforcing the stereotype of journalists being bad with geography.