LAS VEGAS--Dieter Zetsche, Daimler chairman and head of Mercedes-Benz Cars, took the stage here at CES this morning to talk about the interplay between automotive innovation and the digital realm.
"Some might consider the car a mere accessory of consumer electronics. Some consider consumer electronics a mere accessory to the car," Zetsche said. "Both perspectives miss the mark. A smart vehicle can be so much more than a mode of transportation. A car is a personal declaration of independence."
He also talked up electric vehicles,, and GPS and software advances to better learn about traffic congestion and hazards.
"We're going from automobiles to auto-mobility. In large part, that mobility will be fueled by software," Zetsche said.
He closed with a new "declaration of automotive independence: the best days... are yet to come," he said, touting "life, liberty and the pursuit of mobility."
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Editors' note: The original, barebones version of this story was posted January 9 at 10:19 p.m. PT.