Amber Ettinger, better known as "Obama Girl," has teamed up with Stickam for coverage of the presidential inauguration. Live coverage will be streamed live Monday at 8 p.m. EST from InauguralFest, and viewers will be able to see what she is doing all day at the inauguration starting at 10 a.m. EST Tuesday.
Integrated Media Measurement, an online research firm, found (PDF) that women between the ages of 15 and 48 tend to watch a television show and surf the Web an average of 17.5 minutes per day, while men do the same for just 15.7 minutes each day. Women between 30 and 39 average 23.3 minutes of simultaneous Web and TV usage each day. More importantly for marketers, women tend to multitask more as they get older, while men multitask less often. According to Amanda Welsh, head of research for IMMI, "women are more inclined to multitask than men" while using the Web.
Professional social network LinkedIn announced Monday that it has partnered with IBM to bring social-network functionality to Lotus Notes, an enterprise client that provides e-mail and instant-messaging services to users. The social-network plug-in will provide Lotus Notes users with contact and networking information about those they're contacting (as long as they are using LinkedIn) and browse LinkedIn's news feeds. The companies plan to unveil the new plug-in at Lotusphere later this year and hope to release it to Lotus Notes users by June.
Juniper Research released a report Monday saying event-based sales should increase the value and monetization of mobile dating and chat room sites. The report said that although subscription revenue will still contribute the most revenue to online dating sites over the next five years, charging customers to contact one another or providing virtual gifts will become increasingly important in their business models going forward. Juniper also found that free services that charge for contact are becoming more popular and could become the standard sometime during the next 10 years.
Navitell, a Belgium-based start-up that develops software that adds location-specific multimedia content to mobile phones, announced Monday that it has raised approximately $2.6 million in a round of funding that was led by FPIM. According to the company's executives, they plan to use the funding to expand their set of personalization services.