Daily Tidbits: iPhone app analytics are on the way

Omniture announces that it's bringing its analytics tool to iPhone apps. And Rand McNally is increasing its mapping scope to compete with MapQuest and Google Maps.

Omniture, a company that provides integrated Web analytics and marketing services, announced on Tuesday that its SiteCatalyst measurement tool will now work with native iPhone applications. According to the company, developers and marketers can use App Measurement for iPhone to gain analytics data in real time. The tool will be available in January 2009.

Social online-storage company Wuala on Tuesday announced that it has launched an application programming interface that will allow third-party developers to create applications for the service. The company also said its users can now make selected files available to the community through a link to each file on the user's account. The API and the new features are available now.

Mapping company Rand McNally announced on Tuesday that it has enhanced its Web site with its More Roads-Better Directions initiative. The new service will provide users with driving directions to more than a million more home addresses and 22,000 more miles of roads. The company is using data from Navteq and Tele Atlas, but it claims that it's working with local municipalities to improve its service and find roads that are not included in maps by those providers.

DailyMe, a company that collects news stories on a slew of topics from around the Web, says it will make its various content feeds available through Amazon.com Kindle e-book reader. According to the company, Kindle users will be able to subscribe to the organization's home improvement content, along with top stories and book reviews. The feeds are available now on the Kindle.

Researchers at the University of North Carolina at Chapel Hill announced on Tuesday that they have developed a new tool called ContextMiner that allows users to automate the process of collecting links of online videos and blogs. The researchers claim that its tool collects metadata and extracts embedded video to provide users with the number of views a respective video has attracted and what sites are linking to the clip.

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About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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