PARIS -- The developers of the tremendously successful game Cut the Rope announced a new game today called Pudding Monsters.
In the game, the player must stick together wobbly single-eyed blobs of pudding into larger puddings, said Chief Executive Misha Lyalin. "They want to find the evil, bad man who steals their friends," plucking puddings out of the refrigerator as he walks by, he said.
He didn't announce a launch date for the game or even show how it works. But he promised that it will be slicker than Cut the Rope.
"Pudding Monsters is more advanced in terms of game design and graphics," Lyalin said. "We moved very far from Cut the Rope in those two years."
As with Cut the Rope, the idea is a "pick up and play" game that requires no expertise. That -- along with Zeptolab's push to many smartphone platforms and even a Web app -- assures a large audience. The company aspires to reach a billion downloads, Lyalin said.
"We're going to get there for sure," Lyalin said. "If we stay true to our core and if don't deviate from what we do best, it's just a matter of time. There are more than a billion people in the world. Everybody is going to get a smartphone or tablet one way or the other."
In 2013, Zeptolab has other expansion plans -- five or more games. "We'll have more of Cut the Rope, more of [Cut the Rope character] Om Nom, more of something else," Lyalin said.