Cupcakegate: Vindicated!
Setting the record straight about what really happened at the CBS upfront afterparty.
George Schweitzer Chief marketing officer, CBS
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.
In an article about 2012 upfront week "disappointments," Broadcasting & Cable incorrectly stated that CBS promised cupcakes at its upfront afterparty but did not deliver. I contacted them to set the record straight -- we promised cupcakes and delivered cupcakes (handed out by servers in "Two Broke Girl" waitress outfits no less)! B&C issued the following correction in the May 28, 2012 issue.
