Crossing the Facebook border with social games

Playfish is breaking out of Facebook and onto the Internet proper thanks to Facebook Connect.

Fuzzy pet
Fuzzy pet Playfish Pet Society
Social game company Playfish, best known for games on Facebook, has (finally) launched its popular PetSociety game on its own Web site. With nearly 11 million monthly users, Pet Society is an interesting case of Facebook's network effect allowing a third party to monetize users extremely well.

Using Facebook Connect, visitors can play directly on the Petsociety.com Web site, removing the the forced interaction with Facebook itself. You do still have to login, but you aren't forced to play games as part of the Facebook "experience"--rather you can interact with the game and other players through the API.

I've struggled with the idea that an application/game/what-have-you can ever become hugely profitable if it's locked into the Facebook platform. Ultimately, Facebook makes the rules and companies have to abide by their methodology. And limiting your user base strictly to Facebook seems like a risk. Sooner or later you'll need to break out of the Facebook walls and onto the internet itself.

The very positive aspect of this is that Facebook realizes that openness equals more users and theoretically more revenue. It's in their best interest to make Facebook Connect the most prevalent platform for games and applications to flourish online--a realization that many companies have yet to make .

Via Inside Social Games

Follow me on Twitter @daveofdoom

About the author

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Find Your Tech Type

Take our tech personality quiz and enter for a chance to win* high-tech specs!