Cricket's Muve Music rate plan hits 1M milestone
Integrated into every Android phone, the unique service is catching on with Cricket subscribers.
LAS VEGAS--Cricket'shas surpassed the 1 million subscriber mark, the company announced today.
Although 1 million may not sound like a large number for wireless giants like Verizon and AT&T, the milestone is significant for Cricket's much smaller prepaid subscriber base of about 6 million, and a demographic that typically shies away from purchasing expensive plans.
Deals with national retailers like Best Buy have helped Cricket gain exposure to Muve Music outside of its own brick-and-mortar stores, and Muve remains an innovative differentiator for Cricket, its ace in the hole for a demographic that skews young.