Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Where cyclops failed, triclops may be the answer.
Based in Montreal, this company launched an Indiegogo campaign on Tuesday, one that hasn't yet seen eye-to-eye with too many backers.
The idea is blindingly simple. There's a camera permanently strapped in the middle of your head. It's on a headband. The camera has got autofocus and is high-definition.
Whenever you want to take a picture, you tap the headband. You can even post directly to your favorite social medium.
"What you see is what you get," says the company's co-founder and CEO Michael Khalil in a YouTube video.
He was referring to the product itself. But what many might see is a product that gets on their nerves because it bears deep similarities to Google Glass.
This temporarily retired pair of glasses were regarded by many as just plain creepy. It got to the point where even Google accepted that perhaps this.
It caused wearers to be called "."
Doesn't 3rdiTEK not envision a similar reaction?
A company spokesman told me: "Google Glass is not the best social or fashionable pieces of techwear. It's geeky. It's a technology that hampers the user since it needs its constant attention."
This contrasts, he said, with 3RDi because "the versatility of the 3RDi is amazing. You can play basketball and capture your game. It's basically like comparing a PC (Google Glass) and a Mac (3RDi)."
Yes, why didn't Apple think of this?
Another example the spokesman gave was: "Going to a concert? Don't need to hold your smartphone for 2-plus hours to catch everything on video. Just put on you 3RDi and capture away."
3rdiTEK believes that its creation allows you to "capture your life instantly and easily while enjoying the present moment."
Of course, this might mean capturing other people's lives too. It also might mean walking down the street tapping the side of your head all the time, which could enjoy some interesting reactions.
There might be some confusion for the wearer, too.
You're supposed to tap the left side of the device for a shot without a flash and the right side for a shot with flash. What if you get it wrong in, say, a restaurant? Some people might be annoyed to get flashed. The ones that aren't laughing because you've got a third eye in the middle of your head, that is.
The makers stress that this is a prototype and that the ultimate product -- should they raise the $250,000 they're asking for -- will be a lot more stylish.
At the time of writing, they have $249,542 to go.