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Crayola's colorless MP3 player

Are we missing something here?

Mike Yamamoto Staff Writer, CNET News.com
Mike Yamamoto is an executive editor for CNET News.com.
Mike Yamamoto

It's official: Nothing is sacred. Even though everyone and his dog seem to be making an MP3 player these days, we didn't think we'd see one from Crayola.

CrayolaStore.com

Its specs didn't exactly bowl over Engadget--"There's nothing all that remarkable about the MP3/WMA player from what we can tell: It's got a tiny screen, an SD card slot and is powered by a single AAA battery."

We'll take it a step further: Other than a blue LCD and some green accents, it barely has any color. Maybe we're missing something here, but in a market that's already crowded to the gills, wouldn't it have made sense for Crayola to capitalize on, you know, its trademarked colors? A crazy notion, we know.