Coremetrics nabs $60 million to power Web analytics
In its nine years in business, company has raised more than $100 million to keep growing its online marketing-tracking technology.
Web analytics company Coremetics has brought in a whopping $60 million in a series E round of funding led by global investment fund 3i. Accel Partners, FTVentures, and Highland Capital Partners, its previous investors, also participated in the round.
In its nine-year lifespan, the company has raised in excess of $100 million and weathered the dot-com bust. In 2000, it raised $15 million from investors including Accel and Highland. (Its series A investors included Constantin Partners, Garage.com, Selby Venture Partners, and Volpe Brown Whelan & Co.) In 2001, it brought in another $31 million from Accel and Highland, which put in another $9 million the following year.
Coremetrics, which competes with companies like NetRatings by helping Web sites and companies like Publishers Clearing House analyze consumer behavior, said it plans to use the money to expand sales and marketing.