Siri as we know her (or him in some places) is due for an upgrade in the coming months, Apple's chief executive teased tonight.
During a live interview at the D10 conference tonight in Palos Verdes, Calif., Cook was asked whether the company's voice assistant was up to the company's standards.
Cook replied by saying that customers "love it," but that there was more to be done, and that the company had "a lot of people working on this." He added that people will be "really pleased with some of the things you see over the coming months on this."
"We have some cool ideas about what Siri can do," he said.
Siri, of course, remains a beta product for Apple. A rarity by its standards, but also one that's been the headlining feature for a handset that was otherwise an incremental bump over the already-popular iPhone 4.
The product, which is a successor to the namesake company Apple acquired, launched alongside the iPhone 4S last October. The feature uses the iPhone 4S' built-in microphone, taking user commands and turning them into actions on the phone. That includes searching the Web, setting reminders, and checking stock prices. Those queries are piped through Apple's servers then fed back to the phone.
Apple is expected to extend the functionality of the product, something software tweaking enthusiasts have long since done, using it to search from other Web sources, and even tie into things like home thermostats. The next big update is expected to be something official from Apple that lets third-party apps -- not just those chosen by Apple -- into the system to add additional tools and features.
CNET's Rafe Needleman contributed to this report.
Update at 10:45 p.m. PT: Here's the relevant section of the talk with Cook: