Content-tracking software gets $12 million cash infusion

Attributor, whose software helps publishers like Associated Press and Reuters track down digital thieves of their content, raises money to build out its technology and sales operations.

Attributor, whose software helps publishers like Associated Press and Reuters track down digital thieves of their content, said Wednesday that it raised $12 million in a third round of funding led by Jafco Ventures. Its earlier investor, Sigma Partners, also participated in the round.

The Redwood City, Calif.-based company, whose tagline is "publish with confidence," develops so-called fingerprinting algorithms that help publishers trace where their articles, images, and videos are disseminated online. It also will help notify third parties to either take down the content or pay appropriate licensing fees. With the money, Attributor plans to build out its service and expand sales operations.

Joe Horowitz, a Jafco Ventures partner who will join the company's board, said that for publishers to succeed, they need technology to monitor their content online. "Attributor provides critical infrastructure that enables publishers to maximize the value of their digital content," he said in a statement.

In late 2006, the company had raised about $10 million from Selby Venture Partners, Draper Richards, First Round Capital, and Amicus Capital.

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