Confirmed: Mister Wong acquires Lifestream.fm
German social-bookmarking site makes purchase to get a foot in the hot "social feed" market, representatives tell CNET News.com.
Technology from Lifestream will likely be integrated into Mister Wong user profiles so that members can pull in feeds from their social-networking accounts across the Web.
"Mister Wong is 100 percent based on RSS, and we thought that (Lifestream) is a great extension for our user profiles, for example," Mister Wong spokesman Christian Clawien said in a Wednesday interview with CNET News.com. "With Lifestream, we have the possibility to integrate even more digital activities around these bookmarks, so this could be a very interesting combination."
For Mister Wong, which Clawien said has greater reach in Germany than Yahoo-owned bookmarking giant Delicious, this was also a way to get a stake in the trendy "lifestreaming" market. "We've done this acquisition very quickly, because in Germany, other sites emerging at the moment also take part in this field of 'lifestreaming' features," Clawien explained.