Conde Nast continues Web acquisitions

Magazine giant's Web arm buys NutritionData.com just a week after spending $25 million for Wired News.

On the heels of its $25 million purchase last week of Wired News, publishing giant Conde Nast on Thursday announced yet another acquisition by its Web arm.

CondeNet said it has purchased NutritionData.com, a health and nutrition information site with about 600,000 monthly unique visitors. The site will now join a roster of other CondeNet food and health sites as the company attempts to reach out to female readers.

Meanwhile, Conde Nast's Wired News purchase , which reunited Wired.com with Wired Magazine after an eight-year split, seems aimed at a predominantly male audience.

But as CondeNet attempts to expand its roster of pure Internet sites--many of the company's Web properties are little more than Web front ends for Conde Nast's roster of magazines like The New Yorker, Vanity Fair, Self and others--it must also convince critics who have seen it try to do the same thing in the past.

For example, the company used to have a site, Phys.com, which was a standalone property that gave users a wide range of health information. That site was eventually folded into Self magazine's site, though its health-related calculation tools were preserved.

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Daniel Terdiman is a senior writer at CNET News covering Twitter, Net culture, and everything in between.

 

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