Conan O'Brien needs to be loved.
On Twitter, on YouTube, the love is there. Conan is known to bask in it all.
So it's understandable that he suddenly realized there was one social network where he didn't exist: LinkedIn.
It can be no surprise that he's decided to rectify this woe. He's created a LinkedIn profile in order to, in his words, "conquer" the site.
The conquering might take a little time, however, as Conan's profile is full of dubious details.
Who would have imagined, for example, that he is currently a minister at the Universal Life Church?
Then there's the claim that he used to be a lighting designer with Applebee's International. For 12 whole years.
And what of the line item he won an Oscar for best performance by an actress in a supporting role? Tilda Swinton might rip his hair out, rather than hers.
Conan believes it should be easy to become the most followed on LinkedIn. Sir Richard Branson is currently the most popular, followed by Deepak Chopra. What have they ever done?
Will the world listen to the business advice of a man who managed to lose his job at a network and had to settle for, well, cable?
And, truly, what business advice can Conan offer, save for some no-doubt interesting tips about lighting and the video game industry?
I don't want to see such a sensitive man get hurt.
Still, there is a small glimmer of hope. Conan lists one of his only four skills and expertise as "Microsoft Excel."