Cable giant Comcast, which for more than two years has been seeking prime-time TV programs to offer on its video-on-demand service, is poised to ink a deal with Disney for shows including Lost and Desperate Housewives, according to an article posted Monday night in The Wall Street Journal (subscription required).
The show swap is part of a larger transaction that could be finalized as early as Tuesday, the WSJ reports.
Under the deal, the newspaper says, ABC will make Lost and Desperate Housewives available on-demand for free, along with two other new prime-time shows to be determined by the companies later. Programming from such Disney cable networks as ESPN, the Disney Channel and Toon Disney will be available to on-demand customers for the first time.In another first, Disney movies will be made available for a fee on Comcast's on-demand service, according to the report.
In 2004, Comcast made an unsuccessful $66 billion bid to take over Disney. With that bid, Comcast hoped to add brand name content such as ABC News to power its next generation of services, including video-on-demand, high-definition TV and streaming media.