CNN prints headline T-shirts

CNN's T-shirt campaign exhibits all the key ingredients of contemporary marketing genius.

Mooneythinks

CNN is now printing one-off American Apparel headline T-shirts. The new feature (in beta) allows you to order them from the CNN web site -- with the headline, time-stamp, and CNN logo on it.

Pretty cool. CNN gets it. Their T-shirt campaign exhibits all the key ingredients of contemporary marketing genius.

Instant: Merchandising in real-time, tangibly tied with world news.

Artificially scarce: The headlines are only available to be printed while the headline is in the current news section.

Customizable/hackable: The T-shirts are customizable. You can put your own headline on them simply by changing the text in the URL.

Personal: The message is clear -- you are the news.

Convergent: Digital and physical domain converge. You can wear online news on your body.

Social: The T-shirts are perfect conversation starters ("Why this headline?;" "Where were you when that happened"?) or outlets for political statements ("Clinton endorses Obama").

Viral: Because it's social, it's viral.

 

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