CNN prints headline T-shirts

CNN's T-shirt campaign exhibits all the key ingredients of contemporary marketing genius.

Mooneythinks

CNN is now printing one-off American Apparel headline T-shirts. The new feature (in beta) allows you to order them from the CNN web site -- with the headline, time-stamp, and CNN logo on it.

Pretty cool. CNN gets it. Their T-shirt campaign exhibits all the key ingredients of contemporary marketing genius.

Instant: Merchandising in real-time, tangibly tied with world news.

Artificially scarce: The headlines are only available to be printed while the headline is in the current news section.

Customizable/hackable: The T-shirts are customizable. You can put your own headline on them simply by changing the text in the URL.

Personal: The message is clear -- you are the news.

Convergent: Digital and physical domain converge. You can wear online news on your body.

Social: The T-shirts are perfect conversation starters ("Why this headline?;" "Where were you when that happened"?) or outlets for political statements ("Clinton endorses Obama").

Viral: Because it's social, it's viral.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Delete your photos by mistake?

Whether you've deleted everything on your memory card or there's been a data corruption, here's a way to recover those photos.