CNET News Daily Podcast: Microsoft makes ad push with Gates, Seinfeld

The software maker shows it's not going to let Apple's "I'm a Mac" ads dictate how their products are positioned.

The first ad for Microsoft featuring new spokesman Jerry Seinfeld appeared last night, and already it's causing a stir. CNET News reporter Ina Fried speaks with a Microsoft Windows consumer marketing specialist about what the software maker hopes to achieve with its latest campaign.

Speaking of campaigns, CNET's Declan McCullagh checks in from the St. Paul, Minn., where he was covering the Republican National Convention.

Also on today's podcast, Dell says it will sell its factories to increase its profit margins, Michael Moore says his next film will skip theaters and head directly to the Internet, and a few things we'd like to see added to Google's Chrome browser.


Listen now: Download today's podcast


Today's stories:

Microsoft begins big ad push

McCain talks up oil drilling, green energy

Dell planning to ditch factories

Samsung contemplating SanDisk acquisition

Michael Moore plans Net-only premiere

10 things we'd like to see in Chrome

The $20,000 Klipsch Palladium speakers

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

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