CNET News Daily Podcast: Google gets into the link-shrinking biz
Google just launched its own link-shortening service, which could mean big things for the company's ad business and analytics tools. And Microsoft is getting heat from microblogging site Plurk.
The past few days have been good for Google. First it was a hot new Google-branded cell phone, followed up shortly thereafter by a new link-shortening service. This may seem like a very common feature these days with services like Bit.ly, but keep in mind that Google's big business is ads. The more it knows about where people are going on the Internet, the more advertising power it wields.
We also lead today's podcast with aabout a potential code ripoff of Plurk.com by Microsoft's MSN site in China.