CNET feature: Big media hunts for Web cred, again

From, a look into the recent climate of media acquisitions.

This summer has been an unusual hunting season for the start-up world, with nascent Internet companies firmly in the crosshairs of major media conglomerates.

This month alone, Hearst Publications purchased social-shopping site Kaboodle, The New York Times "absorbed" the Freakonomics blog, and bookmarking start-up Clipmarks was rumored to be in the midst of a deal with Forbes.

In July, cable conglomerate Discovery Communications snapped up eco-blog TreeHugger. And this spring, CBS Interactive acquired both music community and finance video blog Wallstrip.

Read the rest of the CNET story here.

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