CNET announces partnership with Yahoo
Under the deal outlined Thursday, CNET will provide Yahoo with technology news stories and reviews, and the two companies will be able to cross-sell ads.
CNET Networks, News.com's parent company, on Thursday announced a three-year strategic partnership with Yahoo under which CNET will be a third-party content provider of technology news and reviews.
The partnership also allows for Yahoo to sell display ads on CNET properties and for CNET to sell ads alongside the content it provides on Yahoo sites.
"Working together, we have the ability to build more robust content environments and more comprehensive programs for our marketing partners," CNET CEO Neil Ashe said in a press release.
The announcement was made as CNET reported its quarterly earnings, a net loss of $6.1 million, or 4 cents per share, compared with a net loss of $9.1 million, or 6 cents per share, in the year-ago period. Reuters said the per-share loss was in line with Wall Street estimates, but net revenue of $91.4 million fell short of analysts' average expectation for $93.4 million.
CNET has also been in the news of late because the hedge fund Jana Partners is.