'Cloverfield' arrives--and it's a scream
The new low-budget monster movie was boosted by a viral marketing campaign in the tradition of The Blair Witch Project and Snakes on a Plane.
The monster has landed and you should be very afraid. The new low-budget monster movie Cloverfield arrives in movie theaters Friday after months of secrecy and carefully leaked information and trailers. Its viral marketing caused an online sensation in the tradition of The Blair Witch Project and Snakes on a Plane. Prior to its release, fans looking for information about the movie were sent on a chase around the Web to phony sites containing clues to other sites. Director Matt Reeves calls it "a monster movie for the YouTube generation."
Cloverfield reviews are coming in and are generally very good. This warning though--shaky cameras could make you a little nauseous.
Read the full story on BBC: "Can Cloverfield live up to its hype?".