Click fraud in the courts

Click fraud is the search industry's dirty secret. But if two class action lawsuits against Google, Yahoo and others continue in the courts, industry executives may get more information about what really happens when a search engine is targeted by rogue visitors or bots, which click on text ads for false profit.

On Wednesday, one action against Google for click fraud in a Northern California court gained a new class representative, AIT, a Web hosting company based in North Carolina. Click Defense, the previous class representative who earlier this year brought grievances against Google for failing to thwart fraud with technology, presumably had a conflict of interest in its pursuit, given that the company makes money from helping clients detect click fraud. AIT was granted rights to take over as representative.

Meanwhile, another action against Google, Yahoo, FindWhat and AOL is still afloat in Arkansas. That one has Lane's Gifts and Collectibles as its lead representative with an unidentified number in its class. To be continued...

Tags:
Tech Culture
About the author

    Stefanie Olsen covers technology and science.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments
    Latest Galleries from CNET
    The best and worst quotes of 2014 (pictures)
    A roomy range from LG (pictures)
    This plain GE range has all of the essentials (pictures)
    Sony's 'Interview' heard 'round the world (pictures)
    Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)
    CNET's 15 favorite How Tos of 2014