Claria sues L.L.Bean
The adware maker charges the retailer with filing a frivolous lawsuit against its advertisers.
The four companies allegedly violated L.L.Bean's trademarks when they used Claria's software to deliver pop-up ads over its own Web site, according to the complaint. Claria, which is seeking punitive damages, has countered that L.L.Bean's action is baseless because some of the defendants are not current advertisers. L.L.Bean is also one of several companies that have sued Claria and is part of an ongoing, separate multi-district litigation case. Claria, which has filed for an initial public offering, makes advertising software called adware that tracks Web surfing behavior to deliver relevant ads. It bundles its software with free, popular downloads.