Citroen app plays 'hide and seek' to promote DS4
New smartphone app and online game lets players hide and seek for virtual Citroen DS4s using Google Maps and Google Street View to win the French automaker's DS4 luxury car.
The French automaker is using a new smartphone app and online game to promote the DS4, the second car introduced in its new luxury line. Using their smartphones and portable PCs, players both hide and hunt for virtual Citroen DS4s using Google Maps and Google Street View. The more users play and the better they get at hiding and unveiling DS4s, the more points they earn. Each point gains an entry into a lottery to win a DS4. Users also need to "Like" Citroen on Facebook to play.
The game is similar to other "car themed" app hunts put together by automakers like BMW. Clearly, the idea is to get people looking for and thinking about the DS4.
The car has been well-received by car writers and design critics alike, but American car enthusiasts (and Yankee lovers of hide and seek) really can't partake in the fun in any meaningful way since Citroen is one popular European automaker that hasn't made a dent in the U.S. market. You can get Citroen cars on U.S. soil, but it's a rare, niche import buy. The company seems happy selling predominantly in the U.K., France, Germany, and Italy.