Cisco to buy ExtendMedia in IP video play

The acquisition is intended to help Cisco deliver and monetize Internet-based video for multiple screens.

Video-streaming image

Cisco Systems said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.

According to the company, ExtendMedia, a privately held outfit based in Newton, Mass., will allow Cisco to deliver and monetize IP video via multiple screens.

ExtendMedia's software will be part of Cisco's next-generation video architecture, intended to let Cisco manage the video content lifecycle for service providers.

Read more of "Cisco buys ExtendMedia in IP video play" at ZDNet's Between the Lines.

About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

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