Chrysler Group embarks on a 10-week trek across the U.S.
Chrysler Group LLC in taking 10 vehicles on the road on a 10-week mobile showroom.
Chrysler is taking its act on the road--10 vehicles, 10 weeks, 50 stops.
The marketing tour is to reach out to the 22,000 employees who work for Chrysler Group affiliate companies and suppliers such as Case New Holland, Comau, 3M, Union Pacific Railroad and Mohawk Industries.
The mobile showroom will feature the 2011 models of Jeep Grand Cherokee, Jeep Wrangler Unlimited, Dodge Caliber, Ram 1500, and 2011 Ram 2500. And the 2010 models of the Chrysler 300S, Chrysler Town & Country, Dodge Journey, Dodge Challenger, and Dodge Viper ACR.
The cross-country tour launched last week and will continue through mid-November.
"We're taking the showroom directly to our affiliate and supplier employees, where they can check out our 2011 models and talk to our product specialists in a fun and relaxed environment right at work," said Fred Diaz, president and chief executive officer of the Ram Truck Brand and lead executive for U.S. sales.