Chocolate(.com) tastes better as open source

Chocolate.com has a novel way of making chocolate taste better. It's called open source. Where can I get a free download?

It was bound to happen. Long relegated to the software world, it was just a matter of time before open source stormed the kitchen to dominate our cuisine. In a sign of the times, Tcho's Chocolate.com is using "open-source" techniques to make chocolate taste better:

Tcho is also working with cocoa growers, in conjunction with two research groups it has equipped with satellite-Internet connections, to help them improve the quality and consistency of their beans. Tcho hopes that the most effective techniques will then spread in an "open source" fashion to other growers.

Why? Because Chocolate.com is focused on distribution of superior chocolate, and getting quality raw materials is imperative to that mission. Even if, say, Nestle has the same cocoa beans, Chocolate.com is banking on its process for turning cocoa beans into a finished product: Its own binary of the cocoa bean source code.

The only thing that would make it better is a free download. I'd sign up for that.

By the way, I wonder what the founders of Chocolate.com paid for their website. Choco-late.com went for $300,000 and is being hoarded to sell for even more. Chocolate.com may have to sell a lot of chocolate just to pay off its name.

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About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

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