Chirpify rolls out reply-to-buy system on Facebook

The start-up supports in-stream commerce on the social network, which means you can type "buy" to purchase something from a Facebook update.

Chirpify

You can't be a country music star, but now you can sell like one -- on Facebook.

Chirpify, the start-up that made it possible for Tim McGraw fans to type "buy" to purchase his new album via Facebook, is making its reply-to-buy commerce system available to all.

Chirpify, founded in 2011, is a start-up that powers in-stream transactions on Twitter, Instagram, and now Facebook. Last month, the Portland-based company partnered up with McGraw to soft-launch its reply-to-buy system. Now, it's ready to let all merchants and individuals sell to their Facebook fans.

Chirpify integrates with Facebook so that members of the social network can type "buy," "donate," or "gimme" in the comments section on a for-sale update to purchase an item, donate to a cause, or enter a giveaway. The transaction is completed with the one-step action if the Facebook buyer is already a Chirpify user.

Adidas, the Portland Trailblazers, the Portland Timbers, and bands Owl City and Neon Trees have all joined McGraw in selling on Facebook through the reply-to-buy system, the company said.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Jaguar F-type S Coupe is beautiful and impractical

With stunning lines and sharp handling, the F-type S Coupe is an excellent sports car, and as impractical as a true sports car should be.

by Wayne Cunningham