In these inflationary times, it's hard to argue against a media player that costs about $50. That's cheap even by Chinese standards.
So even if Yoto's "V200" isn't of premium quality, the price makes up for a lot. The player isn't completely stripped-down either: As Electronista says, "The V200 is capable of playing DivX and H.264 content at a full 30 frames per second and will also read eBooks as well as JPEG photos."
It actually looks pretty good too, with a slim design that maximizes space for a 2.4-inch screen. If we happen to be in China when it comes to market in February, we might just need to get one.