China's Alibaba plans US e-commerce push with 11 Main

The e-retail store will offer everything from fashion to tech to jewelry, according to a new report.

China's e-commerce giant Alibaba will soon enter the US with an online-shopping site, according to a new report.

Alibaba, through subsidiaries Vendio and Auctiva, will launch an e-retail site known as 11 Main, the company told Reuters on Tuesday. According to the report, the marketplace will feature technology items, jewelry, and fashion goods. The sellers will be "hand-picked shop owners," the company told Reuters.

The news that Alibaba will come to the US on the back of 11 Main could be important for sites like Amazon and eBay. A huge company with serious retail cache, Alibaba could make its presence felt in the US quite quickly.

The 11 Main launch is part of a broader international expansion on Alibaba's part. The company, which has yet to go public but reportedly has plans to do so, is believed to be expanding its efforts internationally to drum up more support for a future IPO.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.


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