Chevy Volt misses first-year sales target

Sales of the plug-in Chevy Volt hit 7,671 for calendar year 2011, falling short of GM's target of selling 10,000 in its first full year of availability.

GM

General Motors reported solid growth in vehicle sales this year, but its high-profile electric Chevy Volt fell short of targets.

The company reported today that it sold 7,671 Chevy Volts in 2011, fewer than the 10,000 it had expected to sell. There were more than 1,500 Volts sold in December, the best month since the car was launched in late 2010.

Sales of the Volt have been closely watched as a barometer both for uptake of electric vehicles and GM's financial health.

Buyers receive a $7,500 federal tax credit for buying an electric car with a battery as large or larger than the Chevy Volt battery. But because of the cost of large batteries, electric cars still have a significantly higher price tag than conventional cars. The Volt price starts at $39,145, the Nissan Leaf starts at about $35,000 , and Ford's Focus Electric costs just under $40,000 . The full $7,500 tax credit is available for each.

Electric vehicles are cheaper to fuel up but the internal combustion engine efficiency continues to improve and hybrids have become more commonplace. Unless there is a spike in the price of gasoline, many analysts expect electric vehicle sales to remain a small fraction of overall sales in the next five years because of that higher purchase price.

Although the Volt attracts a lot of media attention, its muted sales volume is less significant to GM's overall financial picture since it represents a tiny portion of overall volume. The National Highway Safety is still investigating the cause of a Volt catching fire three weeks after a side-impact crash test.

GM said that other cars designed for better efficiency attracted buyers last year. The company highlighted a 42 percent increase in the December sales of the Chevrolet Sonic subcompact and 54 percent increase in sales of the Cruze. Overall sales were up 14 percent in calendar year 2011.

 

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