CES: The guys who decide what gets on the shelves, and yes, they're guys.

How CES vendors pitch to CES attendees on a very basic way

So what do the other fellow geeks at CES look like? Predominantly youngish to middle-aged male (white or Asian), blazer and jeans, and almost certainly on a cell phone. Vendors at the CES have certainly kept that in mind. Whether its attractive women wandering the floor (I still have no idea what the cheerleaders were selling), sports stars opining on this year's Superbowl at Samsung (Randall Cunningham), or cars galore (everywhere you look), vendors know their market, but in what sense? Of course there are women attendees here, and of course these decision-makers will sift through market data and consider variables of selecting items to stock in their stores, but CES is a very visceral event. If I don't know the brand or what vendors are hawking in less than 10 seconds chances are that I would have already moved on to the next booth unless there is something shiny or sexy grabbing my attention. Even with Pioneer's 9 mm thick Kuroplasma screen tv I had to do a double-take and stop as I was walking by it, it even had shiny flashy things too.

Here are some of the scenes from CES.
Women and flatscreens combined, thanks IBM
A line of attendees...
And who doesn't like a transformer hawking a Wi-Fi accessory?
What these two were selling, I have no idea.
and what boy doest like a car. How this relates to Intel is a stretch though.
About the author

    Kevin Ho is an attorney living in San Francisco. He's from Iowa originally where he got his first Atari computer when he was little and remembers using the Apple IIGS. He is PC-user but secretly a Mac person in the closet as evidenced by many an iPod cluttering his desk drawers. He'll be writing about his experience with the iPhone. Disclosure.


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