CES: Dell targets Gen Y with Streak 7 tablet, speedy gaming

Dell news from CES: Streak 7 tablet, Venue smartphone, and the new Alienware M17x 3D, the "most powerful product to be introduced in the universe."

Gen Y
At its press conference, Dell talked about the computing habits of Gen Y-ers and how to cater to them. James Martin/CNET

Dell made a concerted push into the consumer space today, targeting Generation Y as its "new brand advocates" of devices optimized for gaming, Facebooking, and other activities that apparently characterize the hoodied hipsters displayed on huge screens at the company's CES press conference .

"Dell is in the middle of a major transformation," said Paul Henri Ferrand, Dell's chief marketing officer. "Some companies just sell to one set of Gen Y, but we're in a position to make technology affordable."

Taking center stage was the now-official Dell Streak 7 , a 7-inch Android tablet that Dell dubbed "the ultimate social-networking device."

The bigger version of the Dell Streak will be powered by a dual-core 1GHz Nvidia Tegra T2 processor and have support for T-Mobile's 4G network. It runs Android 2.2 (upgradeable to Honeycomb) and has a 5-megapixel rear camera and 1.3-megapixel front-facing camera for video calling.

The Dell Streak 7 is expected to become available through T-Mobile retail stores and T-Mobile.com and through Dell in the weeks to come, though pricing has yet to be announced.

"This is an impressive device," T-Mobile's Jeremy Korst said of the Streak 7, which will be sold globally. "Tablets are category revolutionizers. Smarter than a smartphone, more personal than a PC."

The company's press conference kicked off with colored lights and loud music, which, noted Dell Vice President Steve Felice, emanated from a Dell laptop--specifically the new XPS 17.

That machine, like many announced at CES, will feature dual-core and quad-core Sandy Bridge CPUs. It will be available on February 1 (in some regions at least) starting at $1,449. For entertainment types, the i7 version supports 3D . The company's XPS 8300 desktop is also 3D-ready.

Likely to generate excitement is the new Alienware M17x 3D , the "most powerful product to be introduced in the universe," Dell said. The laptop boasts full HD 3D and an advanced wireless connectivity for real-time gaming with zero lag time. It starts at $1,499 and is slated to be available on January 10.

Dell's new Venue smartphone , meanwhile, runs Android 2.2; has full Flash 10.1 implementation; sports a 4.1-inch AMOLED screen with Gorilla Glass, and has an 8-megapixel camera. The phone will be sold unlocked on Dell.com, though Dell thinks a T-Mobile version will be available as well.

Among other products getting big (re)play today was the Dell flip-screen Duo , which came out in mid-November.

More info on Dell product announcements here, and stay tuned for CNET reviewers' hands-on impressions of these new products.

Dell touted its Stage interface, which lets users access content without having to open applications. James Martin/CNET


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