Laperle said the kit comes with a recyclable headband that you place on your head with the earbuds in your ears. Silicon is then inserted into the earbuds to mold them to your ear.
I didn't have a chance to try out the product, but CNET blogger Tim Hornyak did andthat he "found the sound quality surprisingly good--far better than my uncomfortable one-shape-fits-all earphones."
As Laperle explains in this podcast, you can mold a pair to fit your ears in four minutes.
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