CEA confirms Apple-related exhibits at CES 2010

Apple, however, has not responded to reports that it plans to participate in the show after dropping out of Macworld 2010.

CES 2010 will have several Apple-related booths to visit, but are Apple and CEO Steve Jobs really planning to attend? James Martin/CNET News

The Consumer Electronics Association has confirmed plans to host a Mac-centric area at CES 2010, but Apple has still not commented on whether it plans to participate.

Jason Oxman of the CEA confirmed Saturday that the group "dedicated a special area at the 2010 CES to Apple-related CE manufacturers." That immediately sets up an alternative for companies thinking about exhibiting at Macworld 2010, which will not have Apple present for the first time in 12 years.

"We decided to create this special area based on discussions we've had with companies regarding 2010 show participation. We are pleased with the feedback we've received regarding this space," Oxman said in an e-mail.

Oxman, however, deferred all questions regarding whether Apple would participate to the company itself, which did not return calls Friday and Saturday seeking comment on reports that it will be involved . "(Apple) is a member of the Consumer Electronics Association (CEA) and we are delighted to have a longstanding relationship with them," he said.

Cult of Mac and AppleInsider reported Friday that Apple would indeed be present at next year's CES, calling it a "done deal." Such a move would be quite surprising given Apple's December statement that it was pulling out of Macworld 2010 because it no longer felt trade shows were an effective means of reaching its customers.

About the author

    Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.

     

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