CBS Upfront 2011: Up, up, and away

CBS CMO George Schweitzer discusses the network's annual show-and-tell event in New York, where the network presents the new fall schedule.

Jon Cryer, Angus T. Jones, and Ashton Kutcher enter the Carnegie Hall stage dancing to the Two and a Half Men theme song at the CBS Upfront. Jeffrey R. Staab/CBS

What a week! We just wrapped CBS's 2011 Upfront presentation--the annual show-and-tell held at Carnegie Hall where we show off our new fall schedule and tell the advertising community our strategy for the season to come.

For all of us at CBS, the upfront is a celebration of broadcast television, of entertainment, and of the business we all love. ( See my post from last May for a full description of how the upfronts work. )

This year, we're adding five new series to our top-rated lineup: two comedies and three dramas. We're also making some key time-period moves for existing hits "The Good Wife" and "CSI." And, you may have heard about some cast changes coming to television's biggest comedy this fall. To read more about the schedule, read the official press release.

All very exciting news and a lot to keep us busy this summer as the promotional machinery kicks into high gear. As often discussed on this blog, our job in marketing is to make people aware of our programs and get them interested enough to tune in to watch by the time September rolls around. We do that with a combination of excellent creative, smart strategies, and superior execution. It gets harder each year as the amount of choice available to consumers continues to explode. But we love a challenge and are up to the task!

So, while I have your attention...here are the five new shows coming to CBS this fall and their corresponding social media pages. Check them out, follow them, like them, and--as always--stay tuned!

"A Gifted Man"
Watch a preview
Twitter
Facebook

"Unforgettable"
Watch a preview
Twitter
Facebook

"Person of Interest"
Watch a preview
Twitter
Facebook

"How to be a Gentleman"
Watch a preview
Twitter
Facebook

"2 Broke Girls"
Watch a preview
Twitter
Facebook

About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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