Case trades digital for downward dog

Steve Case is plowing $500 million into the leisure and wellness industry with the launch of a new investment company called Revolution. The former Time Warner chairman and co-founder of America Online will serve as chairman and chief executive of the new Washington-based venture, The Wall Street Journal reported on Monday.

So far, the company's holdings lean toward the exclusive with a majority stake in a luxury time-share company called Exclusive Resorts. Case is also chairman of that company, which boasts 160 destination properties, each worth an average $2.5 million, and a $375,000 joining fee.

Other Revolution holdings include the Miraval resort and spa in Tucson, Ariz. The resort is big on "balanced living" with meditation classes and a sexuality and vitality program. Revolution's most recent investment is Wisdom Media Group, a radio and cable TV network that produces programs on acupuncture, massage and yoga, according the Wall Street Journal report.

Case has big aspirations for the new company, citing Warren Buffet and Richard Branson as his role models. Another perk of the job--Case can no doubt sample the goods at any time. Now that's a nice second career.