Carving out your niche market

Japanese 'super car' has a wood chassis...and probably trouble getting insurance.

Maybe The Jetsons Meet the Flintstones wasn't such a stretch after all.

It seems that the more hi-tech we get, the more people want to look natural.

We've seen a mahogany-wrapped iPhone , a printer that prints wood carvings , a wooden USB connector , stone peripherals for your computer and even wooden LCDs .

Now Sada, a Japanese furniture company, has made a car out of wood. Sada's CEO drove it around for Japanese news crews.

According to Engadget, the firetrap can reach up to 50 miles per hour.

Nice try, but it just isn't as cool as a wooden Ferrari navigating the canals of Venice.

About the author

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet,, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.


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