No, I can't believe Radio Shack can actually emerge from its '80s bunker. But you have to admire the effort. And, frankly, the honesty in admitting what it had become.
Many chose the ad in which stars from the 1980s arrive at a Radio Shack with the express purpose of gutting it as their favorite ad of the night.
So, as the company watched its shares rise just because of that ad, it pumped out more videos to make you believe that '80s were just a phase it went through for around 30 years.
Here's Cliff Clavin from "Cheers" arriving at the new Radio Shack, his hair beautifully touched up, to change his image entirely.
And Radio Shack is very open-minded. It will happily serve serial killers. Well, ones who committed their crimes in the '80s at least. Here's Jason from "Friday The 13th" learning about 3-D printers. Perhaps they can help him in future murders.
Well, actually they can.
And then there's Hulk Hogan, who needs to go to Radio Shack in order to buy gizmos that ensure no one secretly films him in flagrante.
No, wait. He's actually more interested in getting sweaty with Sgt. Slaughter in the middle of the brand, um, spanking new Radio Shack.
Then there's Alf, who is seems very keen on cooking cats. Oh, and learning about cell phones that aren't larger than his head.
He has very refined taste in music.
In the end, does the new Radio Shack look new? Or does it look like so many of its competitors have looked since around 2007?
Is the idea of Doing It Together somehow more potent than DIY? Does it portend a new era of customer experience that no one in the '80s could have imagined? Or is this just a little touch-up a lot too late?
The great and skeptical masses will have to decide. For now, I know there'll be many who couldn't get enough of the 30-second ad that ran in the Super Bowl.
For you there is the 60-second version in all its nostalgic glory.