Canon SLR teaser teases more

Canon is literally shedding more light on its upcoming SLR, the presumed successor to its lauded but now elderly full-frame EOS 5D, so the launch looks imminent.

Canon is gradually revealing more of what's most likely the successor to the EOS 5D SLR.
Canon is gradually revealing more of what's most likely the successor to the EOS 5D SLR. Canon

Canon has taken the art of the tease to a new level with its unveiling of what everyone expects to be a successor the full-frame EOS 5D SLR camera.

The faux moonlight in Canon's SLR a tease site is gradually illuminating more of the new model, an alert reader discovered, and he's right. Compare the screenshot above with the earlier version at the bottom of the post, which Canon ran when the SLR teaser campaign began earlier this month.

Of course, there's not much more to be discerned. (Surprise! It has an EOS logo!) But I think the new image shows more clearly that the camera, like the 5D, most likely lacks a pop-up flash. That's not a big surprise, given the expense, the likelihood that somebody buying a full-frame camera already have an external flash, and the space constraints imposed by a full-frame camera's larger pentaprism. Nevertheless, Nikon managed a pop-up flash for its lower-end full-frame SLR, the D700

Here's another tea-leaf reading from the ad about what many call the 5D Mark II. Presuming that Canon doesn't want to go too far by revealing the actual camera before the official announcement, they can't illuminate it much more without giving more serious information away, so I'm guessing the earlier rumor of a September 17 launch date looks reasonable. Of course, this is all timed for the Photokina show in Germany.

Canon's earlier SLR teaser. Canon

About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Tech industry's high-flying 2014
Uber's tumultuous ups and downs in 2014 (pictures)
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)